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  • When the EU inspires building façades

ArcelorMittal Construction again makes a building façade unique

Muralys® Créativ from ArcelorMittal Construction strikes again in a new project. This time, it gives the façade of Phare d’Iroise in Brest (France) a unique look inspired by the European Union and reminiscent of the style of British fashion designer Paul Smith.

Diversity and unity

Although reminiscent of Paul Smith’s design, the final design chosen by Argouarch A3 Architects was in reality very much inspired by the Dutch architect Rem Koolhaas. It represents the unofficial European flag which was designed in 2002 as per a request by the European Commission president Romano Prodi to find ways of rebranding the European Union. It represents Europe's "diversity and unity" and uses 45 vertical stripes, taking colors from every existing member's national flag.

It is the second time that Argouarch A3 Architects chooses Muralys® Créativ. For their first project, a traditional layout for the Town Hall of Logonna-Daoulas – on which they worked together with the Quimper designer Pascal Jaouen – had been printed on the steel.

Muralys® Créativ: a unique technology for creativity

Molecular Digital Transfer is the innovative technology behind Muralys® Créativ. Thanks to this technology, ArcelorMittal Construction was able to print a high definition resolution design directly on the steel and the image was immediately covered by a protective varnish layer.

Making a strong visual impact

Beyond its shape, the façade of a building determines its character in its environment. The first visual effect is considerable, in terms of:

  • Visual identity of a company
  • Reference in the landscape
  • Integration in the environment

With Muralys® Créativ, all ideas are possible, even the most extravagant ones, thanks to the stunning impression resolution.

Boosting Brest’s right bank

Brest is undergoing a big development project, with the objective of boosting the attractiveness of its right bank. After the cable car – realised with cables from ArcelorMittal WireSolutions – it is this time a multi-purpose project that recently opened on the right bank.

Called “Phare d’Iroise” (Iroise Lighthouse), it is housing a restaurant, a bank, shops, offices, a medical centre and an underground car park. The new building also accommodates 16 apartments with sea views from the 4th level. A real urbanisation is going on aiming to create an attractive hub in this new city area.


 


©Arval by ArcelorMittal

 

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