Birgit Lang is senior sales manager for steel wire and cable armouring within WireSolutions.
Birgit has over 25 years international sales and marketing experience within the steel manufacturing sector. And is based in Copenhagen, Denmark. She joined ArcelorMittal in 1996.
As a sales manager, how did you welcome XCarb® recycled and renewably produced availability for cable armouring wire?
I am proud to be part of an organisation that has clearly defined a roadmap towards carbon neutral steel.
The steel wire portfolio in XCarb® recycled and renewably produced is the first step in the green transition to zero emissions products, which is everyone’s top priority today. Our customers in the energy sector (onshore and offshore) are moving quickly to provide product solutions to reduce CO2 emissions, either on their own initiative or on behalf of the end customers.
With XCarb® recycled and renewably produced, we can meet the demand for low carbon steel grades that enable our customers to significantly reduce CO2 emissions, particularly for large-scale power cable projects.
How popular is XCarb® recycled and renewably produced steel on the market?
Demand is growing in the Nordic countries. With environmental product declarations (EPDs) and life cycle analyses (LCAs) as supporting documentation, XCarb® recycled and renewably produced is a solution warmly welcomed by our steel wire customers. Particularly with the 2030 milestone looming, tangible and well-documented solutions are needed in the green transition.
You have been selling XCarb® recycled and renewably produced steel for six months already. What is the little fact you like to highlight?
A growing awareness that steel is highly recyclable, that we re-use steel as a resource again and again, which is good for the planet and green innovation.
What are the next steps you see for XCarb® recycled and renewably produced steel?
With increasing public requirements for documentation (EPDs, third-party validations) and reporting on CO2 emissions, our portfolio of wire products in XCarb® recycled and renewably produced steel has great market potential. The development and implementation of environmentally friendly production technologies is moving fast! I am very excited about expanding our offering to cover future demand for medium and even high carbon steel wire, so that ArcelorMittal becomes a sustainable supplier of choice.